Side-by-Side Comparison
Your current WordPress site vs. our modern rebuild mockup
hometownusarealestate.com
Current: WordPress + Elementor
hure.supported.systems (mockup)
Proposed: Astro + Tailwind
For Carly & the HURE Team
A nationwide network of independent brokers who trust each other—not because of a franchise fee, but because they've been vetted by peers. That's a big idea, and we want to help you build it right.
We appreciate you taking the time to review this. You provided your "back-of-the-envelope" sketch—this is ours. In all honesty, this kinda turned into a "Hold my beer" moment.
Please enjoy the show...
The real estate industry is dominated by franchise networks that charge fees and impose restrictions. You're building the alternative: a network where independent brokers can refer clients to each other, knowing they've been vetted by reputation rather than by corporate gatekeepers.
Every US county mapped and ready for broker claims
Trust built through reputation, not franchise fees
Seamless handoffs between hometown brokers
"I want to build a network where hometown brokers can trust each other for relocations—without the franchise politics."
— The vision we heard in your handoff document →
With that vision in mind, we took a close look at your current setup. Here's what we found—and more importantly, here's what we built to fix it.
An honest assessment of hometownusarealestate.com
Your data lives in Airtable, but you've hit the monthly API limit. The map breaks when this happens.
WordPress + Elementor + WooCommerce + 8 plugins = 4+ second load times and poor mobile performance.
Elementor Pro ($59/yr) + WooCommerce hosting ($30/mo) + Airtable ($20/mo) adds up quickly.
Footer shows one email, but mailto links to a different address. Confusing for potential brokers.
Contact page mentions a form that doesn't exist. Potential leads have no way to reach you.
Returns 404 error. Small detail, but signals lack of polish to potential brokers.
Your current WordPress site vs. our modern rebuild mockup
Real metrics, measured from identical network conditions
Metrics captured using browser Performance API under identical network conditions. FCP measures time until first content is painted on screen.
Replace the bloated WordPress stack with purpose-built technology that loads in under 1 second.
This isn't our first county map. We've built similar territory management systems before—check out idaho.septic.report for another 3,000+ county implementation.
# Frontend
Astro 5.x # Static site generator
Tailwind CSS # Utility-first styling
Leaflet.js # Interactive maps
# Backend
FastAPI # Python async API
PostgreSQL # Your data, forever
SQLAlchemy # Type-safe ORM
# Infrastructure
Docker Compose # One-command deploy
Caddy # Auto HTTPS
Hetzner VPS # €4.50/monthWe start every project by asking questions, not by firing up the IDE.
→ "Why do you need a WordPress map?"
→ "Because I want to display brokers on it."
→ "Why?"
→ "Brokers need a way to find each other for relocations."
→ "Why can't they use existing networks?"
→ "Vetting 3,000+ brokers is painful. Franchises aren't the answer for hometown brokerages who'd rather work together."
Now we understand the story.
Only then do we propose a solution.
This approach means fewer surprises, less rework, and a product that actually fits your business—not just a spec.
We built both so you can see what's possible—and make an informed choice.
Astro + FastAPI + PostgreSQL
WordPress + Custom Plugin
Click any feature to see it in action with screenshots
Natural language search across 3,222 counties with semantic matching
Real-time monitoring, health metrics, and system management
Self-service dashboard for territory and subscription management
Subscription billing, enrollment tiers, and webhook automation
Vector embeddings for natural language queries like "sunny retirement"
Magic link auth, county selection, and application pipeline
We pulled all 3,145 counties from your current site. Here's what we're working with:
Annual operating costs, broken down honestly
Save $1,058/year while getting faster page loads, unlimited API calls, full data ownership, and self-hosted email/calendar.
Having run the largest digital affiliate network at Clickbank in the early 2000s, I know what broker networks actually cost to operate at scale.
The developer handoff document that started this proposal
Home inspection platform—real estate adjacent tools we've built.
Photo management for inspectors. Could be useful for your brokers too.
Our WordPress plugin suite—we know WordPress inside and out.
InterNACHI Certified Home Inspector • Full-time B2B since 2008
30 minutes to understand your business. Then we'll show you options.
Your data is already extracted. The WordPress demo is live. Now let's talk about what you actually need.